Sales Funnel Lesson #3 - Creating Your Irresistible OTO After Signup

After the subscriber has input his/her contact information into
your squeeze page, he/she should be taken to a Web page that
states that the free report he/she signed up for is on its way
to his/her inbox. 

This is the beginning of your relationship with this subscriber;
you need to use good email marketing practices in order to build
the relationship further and convince the prospect that you are
a respected and knowledgeable person in your industry and that
the prospect can trust you, the information you provide, and the
offers you present.

Research has shown that it takes at least seven contacts with a
prospect before he/she is willing to buy a paid offer. This
means that you need to make contact with that person at least
seven times before you can reasonably expect the person to push
the buy button on your offer. 

Now, some prospects will be willing to purchase before seven
contacts are made, some will only be willing to do it after more
than seven contacts are made, and some will not be willing to
buy period. It varies depending upon the person, his/her way of
thinking, and his/her situation.

Still, with virtually all sales that you make, good email
marketing practices and building the relationship are key to
making those sales. 

Expecting a prospect to just become a lifelong customer
overnight or after one to two emails is very unlikely.

Therefore, you need to provide more valuable information in your
follow-up emails after he/she has downloaded your free report. 

You need to follow up with him/her to ensure he/she has gotten
the report, provide additional information on the problem or
issue, and gently hint that the main product offer in your sales
funnel is the key to solving the problem or issue in question.

You also should let your email subscriber know that you are
available to answer any questions he/she might have about the
issue or problem, as this will encourage him/her to reach out to
you for advice and help. By offering advice and help for free,
this will further strengthen the idea that you are an expert in
your field and that your paid main product offer will be even
more helpful and useful to the prospect than the free report
he/she downloaded was.

Over time through good email marketing follow-up, some of your
prospects will be ready to purchase your main product offer.
This is why it is vital that you put a link to your main product
offer in each email you send. 

Note, though, that you should not hard-sell or aggressively
promote your product in each follow-up email you send; rather,
you should only hard-sell in one to two emails at most in a
7-part email follow-up sequence. 

The other emails should just provide information on the problem
or issue and some steps to help remedy the situation, along with
a link to your main product offer at or near the end of the
email.

Most people are not fond of hard selling or aggressively
marketing products; this is why you cannot afford to do this too
often in your emails or you risk losing the subscriber entirely,
as its likely he/she will unsubscribe using the link in the
email. 

If this happens, you will likely lose the opportunity to connect
with that subscriber and make him/her a lifelong customer
forever. Thus, you cannot hard-sell your main product offer;
providing important information and helping to educate the
prospect is key to convincing the prospect that your main
product offer is worth purchasing.

Once the prospect has come to the realization that your main
product offer is worth purchasing, he/she will click onto the
link in one of your emails and purchase your offer. 

The prospect has turned into a customer and entered your sales
funnel; now is the time when your sales funnel begins to work
its magic.


To Your Success,
YOUR NAME

------------------------------------------------------------
Download FREE ClickBank Review Sites Every Month
http://www.supersalesmachine.com/?hop=CLICKBANKID

Get Instant Access to 300+ 'How To' Video Tutorials
http://www.supersalesmachine.com/c?hop=CLICKBANKID&p=nl


PUBLISHER TIP! Sign up for a ClickBank.com account and replace
CLICKBANKID in the link above with your ClickBank nickname. Your
affiliate link will send visitors to a free membership site.
Whenever they upgrade or purchase any products or services
including upsells through our email promotions or webinar events
you will receive 50%-75% commission on all offers in our
network. We currently have over 90 quality offers in place so
you can earn up to $1,500 per referral! For full details on our
lucrative affiliate program, swipe emails and custom landing
pages visit: http://www.supersalesmachine.com/jv

